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Improving your ecommerce conversion rate.
1. Make your customers feel safe. SSL should occur during checkout and wherever users enter their sensitive information, such as credit card numbers. Make sure that users understand that their...
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Improves Sales by Optimizing Magento’s Search
If you have an eCommerce site and you haven’t given due attention to your on-site search results pages, you should re-consider. Consumers often use on-site search to find products they are looking for...
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Understand Your Shoppers to Increase eCommerce Conversions
eCommerce shoppers aren’t an homogenous group. Some visit with a specific product in mind. Others are in the midst of deciding what to purchase and are open to suggestions. For some, Internet shopping...
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The Rapid Rise of Mobile eCommerce
The Humble Beginnings Not long ago, if a Web merchant wanted their site to look great on mobile phones, tablets, and Web browsers, it meant creating a separate template for each type of device. So,...
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Shopper-Tracking Tools: Your Website’s Eyes and Ears
Everyone has an opinion. Everyone is an expert. After you've made large and small improvements to your site design, conversion funnel, marketing messaging, and have streamlined your usability, how...
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Improve Your Conversion Rate by Increasing the Trust Factor
Build Trust to Sell More Stuff Before hitting “Submit Order," a shopper will evaluate your eCommerce site for trust indicators. The more they trust you, the more likely they are to buy. They can't see...
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Use Color and Copy to Turbocharge your Conversions
Changes to your website's copy (wording) can have a big impact on its conversation rate, even if you're basically saying the same thing. Using A/B comparison testing, these websites optimized their...
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Take Yes for an Answer: Make it Easy for Visitors to Buy and Increase...
You want to make purchases on your site as fast, easy, and frustration-free as possible. Let’s examine ways that some ecommerce leaders have done it. Checkout Convenience Filling out a Web form (your...
View ArticleClik here to view.
Understand Your Shoppers to Increase eCommerce Conversions
eCommerce shoppers aren’t an homogenous group. Some visit with a specific product in mind. Others are in the midst of deciding what to purchase and are open to suggestions. For some, Internet shopping...
View ArticleClik here to view.
The Rapid Rise of Mobile eCommerce
The Humble Beginnings Not long ago, if a Web merchant wanted their site to look great on mobile phones, tablets, and Web browsers, it meant creating a separate template for each type of device. So,...
View ArticleClik here to view.
Shopper-Tracking Tools: Your Website’s Eyes and Ears
Everyone has an opinion. Everyone is an expert. After you've made large and small improvements to your site design, conversion funnel, marketing messaging, and have streamlined your usability, how...
View ArticleClik here to view.
Improve Your Conversion Rate by Increasing the Trust Factor
Build Trust to Sell More Stuff Before hitting “Submit Order," a shopper will evaluate your eCommerce site for trust indicators. The more they trust you, the more likely they are to buy. They can't see...
View ArticleClik here to view.
Use Color and Copy to Turbocharge your Conversions
Changes to your website's copy (wording) can have a big impact on its conversation rate, even if you're basically saying the same thing. Using A/B comparison testing, these websites optimized their...
View ArticleClik here to view.
Take Yes for an Answer: Make it Easy for Visitors to Buy and Increase...
You want to make purchases on your site as fast, easy, and frustration-free as possible. Let’s examine ways that some ecommerce leaders have done it. Checkout Convenience Filling out a Web form (your...
View Article
